Effective websites
Planning 
The planning process begins with clearly defining goals and objectives
Design
Good design directly aids users in getting what they want out of
a site. There should be no unnecessary elements that get between
the users and the information they need.
Content
Most Internet users scan, rather than read, words on a page. You
must develop the right type of content, presented effectively for
an online environment.
Maintenance
Many people will visit a website once but the trick is to keep them
coming back. Adding fresh, relevant content is the most effective
way of getting return visitors.
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