Strategic communication

Plan for growth
All public websites and intranets must grow or they become cluttered, stale and unusable. A well thought out information architecture is essential to providing for logical expansion of the site.

Leverage technology
Technology is a powerful force in today's public sector. You may be able to provide better and more timely customer service through the use of electronic tools.

Choose the right media
Knowing when to use the right media is the key to an effective communication strategy.

Communicate with special audiences
Organizations should consider how communication needs can best be met for certain, definable, special customer groups.